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Hoe kin ik de útstalling kieze foar sels-tsjinst retailing?

Time: 2020-01-09

Yn 2016, mei de opkomst fan it konsept fan unattended retail, waarden net allinich de bedriuwen foar automatyske automaten automaten populêr, mar ek de eksposysjesektor foar sels tsjinsten.

Foar in tentoanstelling moatte bedriuwen út apparatuerûndersyk en -ûntwikkeling, regeling foar leveringsketten, ûntwerp fan útstalling-yndieling, bouw ensafuorthinne in soad enerzjy en kapitaal ynvestearje.

As jo ​​in goede tentoanstellingsbedriuw treffe, is alle ynvestearring it wurdich. As net, sille jo jild ferlieze en wurkje. Dus hoe kieze jo in goede tentoanstelling? 

2019 CVS yn Shanghai

 

By observing all kinds of excellent exhibitions, we can still sum up some experiences. Although they are not necessarily all right, they are also absolutely valuable for reference.

 

2019 NAMA show yn FS 

 

Underfining 1: Organisator

It is the most direct way to see the organizers. Generally, there is a strong organizer behind a relatively successful exhibition, or a well-known exhibition company, or a famous community organization (formal organization), which is not the same as the organizers of some small exhibitions.

2019 VendExpo yn Moskou

 

Underfining 2: dielnimmende merken

Excellent exhibitions usually have a large number of major brands. Therefore, judging by the quality of the exhibition and the participating brands, we can know it is one of the key indicators whether there are major brand enterprises participating in the exhibition .

 

Underfining 3: histoarje

Excellent exhibitions are generally accumulated over a long period of time. Therefore, when choosing an exhibition, the publicity and the development history of the organizer should be seen, which will reduce the probability of being fooled.

 

Experience 4: Partners

Goede eksposysjes hawwe normaal goede partners, dus by it kiezen fan eksposysjes moatte wy ek de situaasje fan eksposysjepartners sjen.

Underfining 5: Ynhâld en profesjonaliteit

In goede tentoanstelling, nettsjinsteande de rykdom fan eksposysjes en de profesjonaliteit fan gearkomsten en forums on-site, kin oer it algemien de ûntwikkelingsrjochting fan 'e sektor liede.

 

Experience 6  The publicity style

The general publicity of excellent exhibitions is very rigorous, neither overstating nor departing from the theme, which is generally carried out around the direction of the exhibition in that year. Therefore, if the style of an exhibition promotion also means the level of this exhibition. If an exhibition has only exhibitors' promotion and no industry development direction, you need more attention.

 

 

Underfining 7: De ûnôfhinklikens fan 'e tentoanstelling

 

Prachtige eksposysjes binne oer it generaal heul unôfhinklik, selsskaal yn skaal, en selden ôfhinklik fan oare eksposysjes. As jo ​​in grut oantal ferlykbere publisiteitstitels tsjinkomme, mar se binne net folslein ûnôfhinklik op it toaniel, gewoan in oerienkommende, moatte jo omtinken jaan. Fansels is dit net absolút. Yn 'e realiteit binne d'r ek guon gefallen wêr't de haadtentoanstelling sterk is en de stypjende tentoanstelling ek heul suksesfol is, mar it is seldsum. Dêrom moatte wy omtinken jaan oan 'e seleksje fan eksposysje.