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Mear dan tsien jier fan selsrevolúsje, ferifieare leveransier berikke jierlikse ferkeap fan 600 miljoen

Time: 2018-12-25

ferkeapmasines

Aksje is de ljedder fan sukses. Hoe mear aksje, hoe heger de skoare. 

Yn 2006 kamen automaten automatysk de Sineeske merke yn foar in dekade. Yn ferliking mei de merkkapasiteit fan miljoenen ienheden yn 'e Feriene Steaten, Japan, Dútslân en oare plakken yn deselde perioade is lykwols it totale oantal vending machine yn it lân wie mar 62,000. It tekoart oan automatisearre retailûnderfining, de gewoante fan selsferfangende gewoanten fan konsuminten binne noch net foarme, it gebrek oan kanaalûntjouwing, en de hege ûnderhâldskosten hawwe laat ta de ferlegen situaasje fan automaten yn Sina.

Konfrontearre mei dizze situaasje, as de betiidste "binnen minskenbelutsen by tsjinsten foar selsferkeapbedriuwen yn Sina, TCN-groep realisearre dat it sprong út syn oarspronklike bedriuwsmodel en socht nije kânsen foar ûntwikkeling en mear. Brede merkmooglikheden binne ûnûntkomber wurden.

Since then, TCN has been upgrading its technical strength, focusing on core product research and development, opening Alibaba International Station to open up overseas markets, and deepening brand marketing, always focusing on "in vending masine fan wrâldklasse wêze en in bedriuw fan automatyske automaten wurde". "Dit merkbegryp is djip en praktysk, en mei súkses tapast de 'TCN' -serieprodukten op mear dan 50 lannen en regio's rûn de wrâld, en berikt jierlikse ferkeap fan 600 miljoen yuan. Precision marketing coverageLarge platform endorsement for enterprise development “

TCN was established in 2003. The initial business is quite extensive, and mobile phone charging stations, automatic shoe polishers, and automatic ticket vending machines are all being done. But we find that the lack of brand awareness and limited team energy are constantly dispersed by various businesses. Leading to business is getting harder and harder to do." TCN Overseas Director Nemo Ren recalled. 

Until 2006, TCN reconfirmed two directions for brand building: eliminating the marginal business and focusing on drink automaat produksje; it iepenjen fan Alibaba International Station om himsels te sjen foar wrâldwide keapers mei de ynfloed fan it grutte platfoarm. 

Mei it each op TCN is merkbouwen net allinich in ûntwerp, propaganda, behear of posysjonearring, mar de brûker, kanaal, merk en sels it produkt sels en de wurd-fan-mûle-konstruksje ferskille fan 'e konkurrearjende merk, elke stap kin net wêze perfunctory. 

To this end, the foreign trade team led by TCN Overseas Director Nemo Ren personally took the lead in opening a foreign trade through train and top exhibition on the Alibaba International Station platform, covering the entire network through precision marketing to achieve traffic coverage. In 2017, it was upgraded to a member of verified supplier of Alibaba International Station. All professional and third-party organizations conducted all-in-one verification and endorsement of the company and products. "Bedriuwen helpe om nije merken te iepenjen, gau grutskalige keapers te deponearje fan kwaliteitsbuorers, en gegevens te sammeljen foar merkanalyses en koperaksjes."tcn automat

Nemo Ren sei dat troch de analyze fan keapergedrach fia de funksje fan gegevensbehearder fan it ynternasjonale stasjonsplatfoarm sil fûn wurde dat de ferskillen tusken ferskate keapergroepen dúdliker wurde. Op grûn dêrfan, TCN hat stratifisearre operaasjes útfierd foar keapers. "Wy screenerje de keapers út dy't akkoard binne mei ús korporative merkkultuer en foldogge oan 'e easken, fiere mear yngeande gearwurking, sammelje har feedback op' e tiid om oan te passen, en doelbewust krekter operasjonele strategyen te ûntwikkeljen foar ferskate kopergroepen om ien te berikken. Kwaliteitsservice foar ien. "

 

"Op Alibaba International Station, TCN hat konstante en rappe groei behâlden. Hjoed, sawat 70% fan it bedriuw's oarders foar bûtenlânske hannels komme fan ynternasjonale stasjons."Nemo Ren sei dat troch de ôfwettering fan Alibaba International Station, TCN hat in soad oerseeske kliïnt sammele. "


Among them, an Australian customer left a deep impression on her. “In the early days of overseas business, we met an Australian customer on the international platform. At that time, our product quality, user experience and design ability could not meet their needs. I thought that this order would be invalidated. I didn’t expect it. Customers actually fly directly from Australia, show us some pictures and videos of overseas machines, and personally guide how our products should be designed to be more convenient to use, will be specific to each detail. Then according to customer needs, we modify one side Enhance your strength in practice. Now this customer has become our important long-term partner."


This customer case also makes TCN more convinced - to understand the market and customer needs, and to find relevant technical solutions, and then back to the market, so that the brand is more likely to succeed. Until now, more than ten years of precipitation, let Nemo Ren  most proud that TCN's product quality and its brands such as TCN and other famous brands have been upgraded as never before, all kinds of quality inspection certification, quality far better than peers, also won More trust from overseas buyers at Alibaba International.


“A few days ago, we also gained a customer who refused to cooperate because of dissatisfaction with our products through RFQ. This only shows that these years, as our products, service capabilities and company strength continue to rise, we have reached The current needs of the other party, so the final success can be discussed, which is also the substantial effect of brand building."

 

tcn automat

Meitsje konkurrinsjefermogen foar merk kearn

Wês in automaat fan wrâldklasse


Tsjintwurdich, mei de trochgeande ferdjipping fan merkbouw, hat TCN in grut oantal trouwe kwaliteitsbuorgers sammele. Yn 'e algemiene merk fan' e sektor, doe't de nije franje fan retailinvestering sweefde, waarden elektroanyske betelmethoden populêr, en gewoanten fan útjeften fan konsuminten feroare, de slangautomaat merk begon ek in útbraak, en luts hieltyd mear spoilers. .


In this regard, Nemo Ren  is not afraid, "own factory, independent research and development, self-production and continuous self-innovation, and through the Alibaba International Station multi-platform segmentation target market, to achieve precision marketing, is the difference between TCN and other brands in the industry. Core competitiveness."


Yn 'e takomst hopet TCN te fertrouwen op sterk technologyûndersyk en ûntwikkeling en yntegraasje fan it heule platfoarm foar yndustryketenbehear, en trochgean te wêzen fan in "wrâldklasse automaten, bedriuwen fan klasse klasse automatyske masine" as it doel fan' e merk, troch unremitting profesjonele efterfolging, ynspirearjende groei nei automatysk In represintative ûndernimming op it mêd fan ferkeapjen fan terminalprodukten, lykas produktkwaliteit, merk reputaasje, technyske stipe, en wearde tsjinst tagelyk output.


“Pushing the brand overseas, becoming a well-known trademark in the industry, showing it to customers all over the world, and getting everyone’s recognition and love will be the most proud and proud thing for me!” Nemo Ren sincerely hopes.

tcn automat